Rent a Ferrari Roma in Florence

The Roma reads differently from the rest of Ferrari's line-up: front-engined, understated in profile, built for covering distance rather than announcing itself in a paddock. That character suits Florence better than a mid-engined car might. It's a coupe you can arrive in at a Lungarno hotel without spectacle, then take out the next morning toward Fiesole's terrace or further along the SS222 through Greve without the drama of a cockpit built purely for a circuit. For 2026 we hold one Roma variant, available from €1000 per day. That single-variant clarity keeps the booking conversation short: this is the car, this is the rate, the rest is about timing and handover. Collection is arranged outside the historic centre — at Florence Airport, Pisa arrivals, or a Lungarno-area address — since Florence's ZTL cameras and the absence of centro parking make a kerbside handover in Via de' Tornabuoni impractical for a car like this. It also works as more than a driving exercise. Couples using it for a wedding arrival or a villa departure in Chianti get a car that photographs well stationary and moves well on the open sections of the FI-SI toward Siena. A security deposit and insurance terms are confirmed at booking, along with the return condition, so the practicalities are settled before the keys change hands and the only thing left to plan is the road.