Rent a Ferrari Purosangue Atelier in Florence

A four-door Ferrari changes what an arrival can be. The Purosangue Atelier keeps the badge and the V12 character of the marque while offering four proper seats — a detail that matters when the booking is not a solo drive but a wedding party, a corporate arrival, or a Grand Prix weekend where more than one person needs to step out of the same car. For 2026 the model is offered here as a single, fully specified variant, so the question is not which configuration but whether the day calls for this particular kind of presence. It reads differently depending on the occasion. Outside a Lungarno hotel at seven in the evening, doors closed, engine off, it holds attention the way a coupe rarely does with four people inside. On a wedding morning it can carry the couple and witnesses without a second car trailing behind, which simplifies the choreography photographers and planners usually have to work around. For a Grand Prix weekend, or any event built around a fixed schedule, the extra seats mean the car itself becomes part of the group's mobility rather than a solo indulgence parked for photos. Handover follows the same logic that applies to any car of this size and profile in the city: it is arranged at Florence's Peretola airport, at Pisa arrivals for guests flying in on other routes, or at a Lungarno-area hotel, rather than inside the historic centre, where camera-enforced restrictions and the scarcity of street parking make a car this size impractical to leave standing. Clients collecting it for an event day typically plan the pickup point around where the evening will end, not where it begins. Rates start at €3,000 per day for the single available configuration, reflecting both the rarity of the model and the fact that this is Ferrari's only four-seat offering — a car booked less for point-to-point transfer than for the specific moments when a Ferrari needs to hold more than a driver and one passenger. Deposit terms and insurance conditions are confirmed at booking, and renters should expect the same documentation checks that apply to any car in this bracket. For a single event, a wedding day, or a compact multi-day stay built around one or two fixed appointments, it is worth asking early, since only one unit is on offer for the season.