Rent the Ferrari Purosangue Atelier 2025 in Florence

About this car

The Purosangue Atelier is Ferrari's answer to a question few expected the marque to address: how to carry four adults and still deliver 715 hp with the temperament of a proper sports car. Ferrari's own engineering language shows through in the way it settles into a corner or gathers speed out of a bend — firm, immediate, without the softness typical of larger-bodied cars. For clients who want the marque's character but need rear seats that work for a colleague, a partner, or a second couple, this is the only car in the class that does not ask you to choose between the two.

In practice this makes it a useful choice for a business trip that ends in a dinner at a Lungarno hotel, a small wedding party moving between venues, or a Grand Prix weekend where four people want to arrive together without a chauffeur car trailing behind. Handover is arranged outside the historic centre — at Peretola, Pisa arrivals, or a hotel on the Lungarno — since Florence's camera-enforced ZTL and scarce centro parking make a car of this footprint impractical to leave anywhere near Piazza della Repubblica. The car comes with standard equipment only; rental runs at €3,000 per day against a €25,000 security deposit, terms worth confirming in full before the date is fixed.