Florence, Tuscany

Luxury Car Rental in Florence

Choose a car matched to your route and receive it at Peretola, Pisa arrivals, or your Lungarno-area hotel, avoiding the ZTL and the centre's parking limits.

City
Florence
Fleet
90 cars
From
€210/day

Included with every hire

  • Flexible discountsLonger hire costs less — see 3- and 7-day rates above.
  • Chauffeur on requestAdd a professional driver for the same car when you need it.
  • Your languageA manager who speaks your language — EN, ES, RU, FR and more.
This season

Hits of the season

Browse car catalogue
Simple process

How rental works

  1. 01

    Choose your car

    Browse the Florence fleet by type or brand and open the model you want.

  2. 02

    Send a request

    Tell us dates and delivery point via form or WhatsApp — we confirm availability.

  3. 03

    We deliver

    Hotel or airport handover in Florence, typically within 24–48 hours of confirmation.

Included with every hire

What every hire includes

  • 01

    24/7 support

    Full operator support for the entire rental, not only at handover.

  • 02

    Clear day rates

    Published day rate up front — fuel and extras billed transparently.

  • 03

    Chauffeur on request

    Add a professional driver for the same car when you need it.

  • 04

    Crypto accepted

    Pay by card or crypto — whichever suits you.

  • 05

    Confirmed model

    Exact specs shared before you confirm.

  • 06

    Your language

    A manager who speaks your language — EN, ES, RU, FR and more.

Concierge

Why Book With Us

01

Delivery to Where You're Actually Staying

Cars are handed over at Peretola, Pisa arrivals, a Lungarno-area hotel, a private residence, or a heliport pad on request — never routed through a rental counter in the historic centre, which keeps you clear of ZTL cameras from the first mile.

02

A Fleet Chosen Car by Car for the Occasion

The lineup runs from open-top GTs like the BMW 430i Cabrio for a Fiesole sunset run to seven-seat SUVs such as the BMW X7 for villa stays near Siena, so the car offered reflects the trip you've described, not a generic list.

03

Deposit and Insurance Explained Before You Sign

Before any handover, you're briefed on the security deposit amount and the insurance options attached to the specific vehicle, so there are no open questions once the keys change hands.

04

Self-Drive or Chauffeur, Your Choice

For wine-tour days in Greve and Panzano, or transfers between the Uffizi and a Chianti villa, a chauffeur can be arranged on request instead of self-drive — useful when a tasting itinerary makes driving afterward impractical.

Italy

Renting a Car in Florence: What to Decide Before You Book

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Where you collect the car depends on how you arrive. Landing at Peretola puts you minutes from the city; landing at Pisa adds a 60–75 minute transfer before you reach a Florence hotel. Either way, we bring the car to you rather than routing you through a rental desk in the historic centre, and we can also deliver kerbside or via valet at Lungarno addresses such as the Lungarno Collection properties, St. Regis or Four Seasons, where narrow one-way streets make timing the actual variable, not availability.

The right car depends on where you're driving, not just how it looks in photos. A convertible or GT suits the climb to Fiesole and the bends of the SS222 through Greve and Panzano; a seven-seat SUV works better for families based near Siena or San Gimignano, where villa stays sit outside the ZTL and driveways favour higher ground clearance; a sedan is the practical choice for flat autostrada runs to Lucca and Pisa or for airport-to-hotel business transfers around Pitti Uomo. Tell us the route and we'll narrow the fleet accordingly, rather than starting from a spec sheet.

Florence's centro storico is camera-enforced, so entering it without authorisation risks a ZTL fine regardless of how the car is booked — this is why handover happens at the airport, the station area, or a suburban hotel instead. If you do need to park near the centre, the underground garages by Santa Maria Novella and Fortezza da Basso are the workable option; street parking in town is scarce and not something we can promise. Decide your handover point and rough itinerary — Chianti loop, Siena and San Gimignano day, or a Lucca–Pisa run — before booking, so the car and the collection point match from the start.

Itineraries & guide
Q & A

Frequently Asked Questions

A quick read of what most rental clients ask before booking.

  • Can you deliver the car to a hotel, private residence, or heliport instead of an office?

    Yes — handover is arranged wherever you're actually staying: kerbside or valet at Lungarno-area hotels such as the Lungarno Collection, St. Regis or Four Seasons, at a private residence in Fiesole or Chianti, or at a heliport pad on request. This also applies to airport arrivals at Peretola or Pisa, so you're never routed through a counter in the historic centre.

  • Which car suits my route — Chianti, Siena and San Gimignano, or the coast?

    It depends on the road, not just the itinerary. The SS222 through Greve and Panzano rewards a convertible or GT with good low-speed manners on the bends; villa stays near Siena or San Gimignano, sitting outside the ZTL, are more comfortable in a seven-seat SUV like the X7; flat autostrada runs to Lucca, Pisa or Viareggio work well with a sedan or SUV. Tell us the route and dates and we'll narrow the offer to two or three cars rather than the full list.

  • How does the security deposit work?

    The deposit amount and the insurance options attached to it depend on the specific car and rental dates, and both are confirmed with you before the handover — not left as a surprise at the door. Ask for the figure and coverage terms for your chosen vehicle when you book.

  • Is same-day booking realistic if I've just landed?

    It depends on which car is free that day, so confirm availability directly rather than assuming a specific model is on standby. Landing at Peretola keeps things simple since you're minutes from the city; landing at Pisa adds a 60–75 minute transfer, so a same-day handover there needs the timing checked before you rely on it.

  • Can I hire a chauffeur instead of driving myself?

    Yes, a chauffeur can be arranged on request as an alternative to self-drive. This suits wine-tour days in Greve and Panzano where driving after a tasting isn't practical, or transfers such as Uffizi-to-villa runs where you'd rather not navigate Florence's one-way streets yourself.

  • Is a convertible practical in winter, or only in summer?

    It depends on the day and the road. Hill routes toward Fiesole or through Chianti can see fog between November and March, while clear winter days still work well for a coast run to Versilia or a flat autostrada leg to Lucca and Pisa. April through October, and especially the September–October harvest season, gives the most reliable open-top weather for the SS222 loop.

  • Do you offer one-day, weekend, or weekly rentals?

    Yes, rental length is set to the trip — a single day for a Fiesole sunset run or a Siena and San Gimignano loop, a weekend for a Chianti base, or longer for a full Tuscany itinerary reaching Val d'Orcia. Confirm the exact dates and car when you enquire so the handover and return points can be matched to the plan.